Welcome to your AI team.
Welcome to AppDeen AI.
Your team
Two AI employees do the work. Two people at AppDeen are accountable for it and are a message away. Every AI employee works in your private workspace and asks before anything leaves your company.
Your AI employees

Salma
Starts on day 1. Every reply waits for your approval until you choose which types can go out on their own.
What Salma will do for you- Sorts the sales inbox each morning and drafts replies in your voice
- Books and moves meetings on the sales team calendar
- Follows up on every new lead within one business day
- Sends you a short summary of the day at 17:00

Max
Learns your account in weeks 1 and 2. Takes over Google Ads in week 3, once you sign off his training.
What Max will do for you- Reviews your ad account and the last 6 months of results
- Runs Google Ads around the searches that convert
- Sends a performance report every Monday at 9:00
- Proposes budget changes for your approval
Your people at AppDeen
| Role | Name | Contact them for | Email · phone |
|---|---|---|---|
| Account lead | Ruqaya Al-Hakkak | Priorities, approvals, reports and billing | hello@appdeen.ai[+962 phone] |
| Support | AppDeen support | Access, errors and anything urgent | hello@appdeen.aiSun–Thu, 9:00–18:00 |
| Executive sponsor | Hamza Abdeen, Director | The contract and escalations | hello@appdeen.ai |
What we need from you
Your AI employees can only start once they can reach your tools. Please grant each item by its due date. Give the lowest access that does the job. We never ask for your passwords.
| # | Access or item | Owner | Due | Status |
|---|---|---|---|---|
| 01 | Signed service agreementAGR-2026-0007, both copies signed and stamped | [Managing director] | 28 Oct | Done |
| 02 | ApproversWho approves emails, posts and spend, and up to what amount | [Contact name] | 29 Oct | Done |
| 03 | Sales inboxDelegated access to the shared sales inbox for Salma | [IT contact] | 1 Nov | Open |
| 04 | Sales calendarEdit access to the sales team calendar | [IT contact] | 1 Nov | Open |
| 05 | Company knowledgePrice list, FAQs, policies and three recent proposals for the Company Brain | [Sales lead] | 2 Nov | Open |
| 06 | Brand and tone of voiceLogo files, brand guide and five emails you are proud of | [Marketing lead] | 2 Nov | Open |
| 07 | Google Ads accountStandard access for the AppDeen manager account | [Marketing lead] | 4 Nov | Open |
| 08 | AnalyticsViewer access to your website analytics | [Marketing lead] | 4 Nov | Open |
Your first 30 days
One step at a time. Each week ends with a milestone your account lead confirms with you before the next one starts.
Set up
- Kick-off call: goals, approvers and first priorities
- Access granted and tested
- Company Brain loaded with your documents
- Salma starts on the inbox, every reply held for approval
Learn how you work
- You approve which reply types Salma can send on her own
- Max reviews your ad account and past results
- First weekly check-in with your account lead
Max takes over ads
- You sign off Max's training on your account
- Campaigns restructured around converting searches
- First Monday performance report
Review and plan
- Day 30 review: results, time saved and open issues
- Targets and priorities agreed for month 2
How we work together
Business hours are Sunday to Thursday, 9:00 to 18:00 Amman time. Messages after hours are answered the next business morning.
Channels and response times
| Channel | Use it for | We reply |
|---|---|---|
| WhatsApp group | Day-to-day questions and quick approvals | Within 2 business hours |
| Email · hello@appdeen.ai | Requests, files and anything that needs a record | Within 1 business day |
| Weekly check-in | Results, priorities and decisions, 30 minutes | Every Monday at 10:00 |
| Urgent line · [+962 phone] | Something was sent in error or a tool is down | Within 30 minutes |
Approvals
Your AI employees ask before they send, publish or pay.
| When an AI employee wants to | What happens |
|---|---|
| Send an email to a new contact | Waits for your approval |
| Send a routine reply | Goes out on its own only for reply types you have approved |
| Publish a post, ad or page | Waits in the approval queue until you publish it |
| Spend, pay or refund anything | Waits for your written approval, every time |
Data and confidentiality
Escalation
Your account lead
Urgent line
Hamza Abdeen, Director
Acknowledgement
- The AI employees, people and start date in sections 01 and 02
- The access list, owners and due dates in section 03
- The 30-day plan and its milestones in section 04
- The channels, approval rules, data handling and escalation steps in section 05