{ "number": "ONB-2026-0009", "agreement_ref": "AGR-2026-0007", "start_date": "Sunday 1 November 2026", "client": { "name": "Client Company Ltd.", "contact": "[Contact name]" }, "from": { "name": "AppDeen AI", "legal": "[Registered company name]", "address": "Amman, Jordan", "email": "hello@appdeen.ai", "web": "appdeen.ai", "phone": "[+962 phone]", "tax_no": "[Sales tax number]", "activity_no": "[Activity number]", "reg_no": "[Commercial registration no.]" }, "cover": { "eyebrow": "Client onboarding pack", "headline": "Welcome to your", "highlight": "AI team.", "tagline": "We don’t rent agents. We rent experience." }, "welcome": { "title": "Welcome to AppDeen AI.", "body": "Dear [Contact name],\n\nThank you for choosing AppDeen AI. From 1 November, Salma and Max join your team. They are trained by senior experts, they work inside your own tools, and they get sharper every month.\n\nThis pack explains who is on your account, what we need from you, what happens in the first 30 days and how we work together. Read it once, share it with the people who will work with your AI employees, and keep it close for the first month.\n\nThe most useful thing you can do this week is grant the access in section 03. Each item you grant brings the start date of real work closer.\n\nWe are glad to be working with you.", "closing": "Kind regards,", "sign": { "name": "Hamza Abdeen", "title": "Director, AppDeen AI" } }, "team": { "title": "Your team", "intro": "Two AI employees do the work. Two people at AppDeen are accountable for it and are a message away. Every AI employee works in your private workspace and asks before anything leaves your company.", "ai_heading": "Your AI employees", "people_heading": "Your people at AppDeen" }, "ai": [ { "name": "Salma", "role": "Executive Assistant", "image": "../assets/characters/salma.webp", "status": "Live", "note": "Starts on day 1. Every reply waits for your approval until you choose which types can go out on their own.", "does": [ "Sorts the sales inbox each morning and drafts replies in your voice", "Books and moves meetings on the sales team calendar", "Follows up on every new lead within one business day", "Sends you a short summary of the day at 17:00" ] }, { "name": "Max", "role": "Head of Marketing", "image": "../assets/characters/max.webp", "status": "In training", "note": "Learns your account in weeks 1 and 2. Takes over Google Ads in week 3, once you sign off his training.", "does": [ "Reviews your ad account and the last 6 months of results", "Runs Google Ads around the searches that convert", "Sends a performance report every Monday at 9:00", "Proposes budget changes for your approval" ] } ], "people": [ { "role": "Account lead", "name": "Ruqaya Al-Hakkak", "contact_for": "Priorities, approvals, reports and billing", "email": "hello@appdeen.ai", "phone": "[+962 phone]" }, { "role": "Support", "name": "AppDeen support", "contact_for": "Access, errors and anything urgent", "email": "hello@appdeen.ai", "phone": "Sun–Thu, 9:00–18:00" }, { "role": "Executive sponsor", "name": "Hamza Abdeen, Director", "contact_for": "The contract and escalations", "email": "hello@appdeen.ai", "phone": "" } ], "needs_title": "What we need from you", "needs_intro": "Your AI employees can only start once they can reach your tools. Please grant each item by its due date. Give the lowest access that does the job. We never ask for your passwords.", "needs": [ { "item": "Signed service agreement", "detail": "AGR-2026-0007, both copies signed and stamped", "owner": "[Managing director]", "due": "28 Oct", "status": "Done" }, { "item": "Approvers", "detail": "Who approves emails, posts and spend, and up to what amount", "owner": "[Contact name]", "due": "29 Oct", "status": "Done" }, { "item": "Sales inbox", "detail": "Delegated access to the shared sales inbox for Salma", "owner": "[IT contact]", "due": "1 Nov", "status": "Open" }, { "item": "Sales calendar", "detail": "Edit access to the sales team calendar", "owner": "[IT contact]", "due": "1 Nov", "status": "Open" }, { "item": "Company knowledge", "detail": "Price list, FAQs, policies and three recent proposals for the Company Brain", "owner": "[Sales lead]", "due": "2 Nov", "status": "Open" }, { "item": "Brand and tone of voice", "detail": "Logo files, brand guide and five emails you are proud of", "owner": "[Marketing lead]", "due": "2 Nov", "status": "Open" }, { "item": "Google Ads account", "detail": "Standard access for the AppDeen manager account", "owner": "[Marketing lead]", "due": "4 Nov", "status": "Open" }, { "item": "Analytics", "detail": "Viewer access to your website analytics", "owner": "[Marketing lead]", "due": "4 Nov", "status": "Open" } ], "needs_note_label": "How to grant access", "needs_note": "Invite hello@appdeen.ai with the access level shown, or book a 20-minute call with your account lead and we will do it together on screen. Tell us at once if someone with access leaves your company.", "plan": { "title": "Your first 30 days", "intro": "One step at a time. Each week ends with a milestone your account lead confirms with you before the next one starts." }, "weeks": [ { "label": "Week 1", "dates": "1–5 Nov", "focus": "Set up", "tasks": [ "Kick-off call: goals, approvers and first priorities", "Access granted and tested", "Company Brain loaded with your documents", "Salma starts on the inbox, every reply held for approval" ], "milestone": "Salma live on your sales inbox" }, { "label": "Week 2", "dates": "8–12 Nov", "focus": "Learn how you work", "tasks": [ "You approve which reply types Salma can send on her own", "Max reviews your ad account and past results", "First weekly check-in with your account lead" ], "milestone": "Approval rules agreed and written down" }, { "label": "Week 3", "dates": "15–19 Nov", "focus": "Max takes over ads", "tasks": [ "You sign off Max's training on your account", "Campaigns restructured around converting searches", "First Monday performance report" ], "milestone": "Max live on Google Ads" }, { "label": "Week 4", "dates": "22–30 Nov", "focus": "Review and plan", "tasks": [ "Day 30 review: results, time saved and open issues", "Targets and priorities agreed for month 2" ], "milestone": "Day 30 review signed off" } ], "how": { "title": "How we work together", "hours": "Business hours are Sunday to Thursday, 9:00 to 18:00 Amman time. Messages after hours are answered the next business morning.", "approvals_intro": "Your AI employees ask before they send, publish or pay.", "data": "Your data stays in a private workspace that only your company and the AppDeen team on your account can open. It is not shared with other clients and is not used to train another client's AI employee.\n\nWe use the access you give only for the work in this pack, and we remove it when the work ends or when you ask. Jordan's Personal Data Protection Law No. 24 of 2023 applies to the personal data we handle for you. The service agreement sets out how we protect it." }, "channels": [ { "channel": "WhatsApp group", "use": "Day-to-day questions and quick approvals", "response": "Within 2 business hours" }, { "channel": "Email · hello@appdeen.ai", "use": "Requests, files and anything that needs a record", "response": "Within 1 business day" }, { "channel": "Weekly check-in", "use": "Results, priorities and decisions, 30 minutes", "response": "Every Monday at 10:00" }, { "channel": "Urgent line · [+962 phone]", "use": "Something was sent in error or a tool is down", "response": "Within 30 minutes" } ], "approvals": [ { "action": "Send an email to a new contact", "rule": "Waits for your approval" }, { "action": "Send a routine reply", "rule": "Goes out on its own only for reply types you have approved" }, { "action": "Publish a post, ad or page", "rule": "Waits in the approval queue until you publish it" }, { "action": "Spend, pay or refund anything", "rule": "Waits for your written approval, every time" } ], "escalation": [ { "who": "Your account lead", "when": "Anything not working as agreed. Reply within 1 business day." }, { "who": "Urgent line", "when": "Something sent in error or a tool down. We pause the AI employee within 30 minutes." }, { "who": "Hamza Abdeen, Director", "when": "Not resolved in 2 business days, or a concern about the service." } ], "ack": { "title": "Acknowledgement", "text": "By signing, both sides confirm they have read this pack and will work as it describes. Where this pack and the service agreement differ, the service agreement applies.", "items": [ "The AI employees, people and start date in sections 01 and 02", "The access list, owners and due dates in section 03", "The 30-day plan and its milestones in section 04", "The channels, approval rules, data handling and escalation steps in section 05" ], "client": { "name": "[Name]", "title": "[Title]" }, "appdeen": { "name": "Ruqaya Al-Hakkak", "title": "Account lead" } } }