{
  "number": "PLN-2026-0012",
  "project": "Store launch with AI-run ads",
  "client": "Client Company Ltd.",
  "start": "2026-10-12",
  "weeks": 12,
  "today_week": 3.4,
  "prepared_by": "Mr. AppDeen, Orchestrator",
  "phases": [
    {
      "name": "Discover",
      "tasks": [
        {
          "name": "Kick-off and tool access",
          "owner": "Joint",
          "start": 0,
          "weeks": 1
        },
        {
          "name": "Company Brain setup",
          "owner": "AppDeen",
          "start": 0.5,
          "weeks": 2
        }
      ]
    },
    {
      "name": "Build",
      "tasks": [
        {
          "name": "Store build and catalogue",
          "owner": "AppDeen",
          "start": 2,
          "weeks": 4
        },
        {
          "name": "Product copy and visuals",
          "owner": "AppDeen",
          "start": 3,
          "weeks": 3
        },
        {
          "name": "Review rounds",
          "owner": "Client",
          "start": 5,
          "weeks": 2
        }
      ]
    },
    {
      "name": "Launch",
      "tasks": [
        {
          "name": "Merchant Center and Google Ads",
          "owner": "AppDeen",
          "start": 7,
          "weeks": 2
        },
        {
          "name": "Launch week",
          "owner": "Joint",
          "start": 9,
          "weeks": 1
        }
      ]
    },
    {
      "name": "Grow",
      "tasks": [
        {
          "name": "Optimisation and weekly reports",
          "owner": "AppDeen",
          "start": 10,
          "weeks": 2
        }
      ]
    }
  ],
  "milestones": [
    {
      "name": "Kick-off",
      "week": 0
    },
    {
      "name": "Store ready",
      "week": 7
    },
    {
      "name": "Go live",
      "week": 9
    },
    {
      "name": "First report",
      "week": 11.8
    }
  ]
}